This module will help you to see research as the key ingredient underpinning UX design. Strong, focused research is fundamental to understanding the problems we are attempting to solve for users. You’ll learn about a range of research techniques, including the core skill of usability testing, as well as methods such as interviewing, card sorting, online surveys, A/B testing and heuristic evaluation.
Topic include:
Research Methods
Research Planning
Research Bias
Phrasing Questions
Research Execution