Module 6 - Display & Video Advertising

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.

Topics:

Fundamentals of Display & Video Advertising

YouTube

Google Display Network

Creating Display and Video Campaigns

Targeting Display and Video Campaigns

Measurement and Optimization