A qualification can be the key to starting your digital marketing career or advancing it. It doesn't matter if you're experienced in the field or just starting out. Obtaining a qualification/certification offers many benefits, including the fact that you do not need any prior educational background to start.
The following are some of the benefits of getting a certification:
Stay On Top of New Developments
Certifications help you stay on top of new developments in your industry. Innovations in technology are constantly advancing, so staying up-to-date on digital will help you stay competitive.
Make Yourself More Employable
The trend of college graduates being underemployed is on the rise. According to The Washington Post, this has resulted in 40 percent of graduates being in jobs that don’t require a degree. This has resulted in colleges offering certificates before graduation so students can have the skills employers are looking for. Therefore, if you want a job in digital marketing, being certified shows prospective employers that you have the necessary practical knowledge.
Get Yourself Ready for Promotional Opportunities
Hard and soft skills are needed for digital marketing. One or two specialties in your niche can help you advance quickly in a company. It is easy to become a successful content marketer or manager if you are an expert with PPC and SEO, for example.
Demand a Higher Wage
The earning potential of a digital marketer is high. It is one of the top ten highest-paying jobs without a degree. A certificate on your resume will strengthen your ability to command a higher salary and give you the confidence to know that you deserve it.
Set Yourself Apart from Peers
Certifications will set you apart from your competitors during job interviews and promotions. Furthermore, it illustrates a desire for self-improvement that reflects highly on your character, not just having the relevant certifications and skills.
Combine Education with Practical Knowledge
In reality, you may believe that formal education is important. A digital marketing certification is a combination of education and hands-on experience. It meets the requirements for post-secondary education that focuses on teaching you the knowledge you are going to need in the real world.
Be Your Own Boss
By obtaining a recognized qualification in digital marketing, you will have the knowledge and experience to set up your own business. Having your own business will also allow you to become a freelance digital marketer and travel around the world. Certifications should also demonstrate to investors, stakeholders, and customers that you know how to grow and promote a business to make their investment (money or time) worthwhile.
Take the first step towards a successful digital marketing career with a certification.
Learn more about how to have a holistic social media marketing strategies by joining our globally recognised certificate course today - taught by the industry experts!
Source: Digital Marketing Institute