It feels as if the world has never changed as quickly as it has in the last two weeks of life in this global pandemic. Our aim here is to bring you just a few stories that caught our attention in the world of digital marketing over the last couple of weeks. Don't forget to check out our very useful tips on how to stay productive at home.
Huge Increases in Social Media activity
The last few weeks have seen enormous jumps in online activity. Facebook recently shared its own data, noting that total messaging on its platform was up by more than 50% over last month. This would include Facebook Messenger, Instagram and WhatsApp combined. It also claimed that time across all apps since the crisis had grown 70%, as well, and time in group calls (three or more participants) was up by more than 1,000% during the last month.
WhatsApp limits message forwarding
According to a company blog… “we’ve seen a significant increase in the amount of forwarding which users have told us can feel overwhelming and can contribute to the spread of misinformation. We believe it’s important to slow the spread of these messages down to keep WhatsApp a place for personal conversation.”
Additionally, the company is also working with nonprofit organisations such as the WHO to build helplines, and has committed to donate millions of dollars. The World Health Organization’s helpline on Messenger and WhatsApp has already reached more than 10 million users, days after its launch. The Indian government also launched a helpdesk bot on WhatsApp last month.
The WHO has partnered with WhatsApp to launch a messaging service that will provide the latest information on the virus to about 2 billion people.
Zoom privacy issues
Since our last update (see below) Zoom has become an integral part of today's communications. But as it has grown so have concerns over privacy issues.
Healthcare workers on the front page
Frontline carers across the globe are receiving attention and support in many ways, not least in presenting them as they are, like in this well-received Dove campaign or on the covers of Grazia magazine.
Google 3D Animals
Google's launch of its 3D Animals app has been a timely one, keeping many kids (and adults) busy in their homes and even tieing in nicely with the immensely popular Tiger King show on Netflix.
Dreaming of Travel
Some tourism organisations are trying to remind people that someday, we might just be able to travel again.
Maskies, no Selfies
Two new hashtags to watch for, #maskie and #maskiesnotselfies
Social Distancing temporary logos proving to be not so popular
A number of big-name brands, including McDonalds, have tried their hand at adjusting their brand identity to fit with the times. Not everyone likes the trend.
We hope you enjoy the news update, and if you would like to invest in yourself more by taking time to learn something new, you can enrol in a globally recognised certificate course today - taught by the industry experts, so you can feel fulfilled at home.
Source: Digital Marketing Institute