Privacy Policy
DATA PRIVACY POLICY STATEMENT
Bonfire Media respects personal data and is committed to full implementation and compliance with the data protection principles and all relevant provisions of the Hong Kong Personal Data (Privacy) Ordinance. In doing so, we will ensure that staff involved in handling personal data comply with appropriate standards of security and confidentiality.
USES OF PERSONAL DATA WE COLLECT
The personal data we collect will be used for processing applications for admission and registration, research, statistical purposes, marketing (including direct marketing), and prescribed purposes as allowed by the law from time to time. Examples are necessary student records and other incidental activities etc.
Bonfire Media will divulge personal information only if required by law or with your prior consent. However, data may also be used in aggregate form for research and statistical purposes and in such circumstances individual data will not be divulged.
The personal data that you supply (including, without limitation to, your name, contact details and other information collected in your profile such as the programme(s) you enrolled, your graduation year etc.) may be used for communication, alumni contacts and the promotion on the availability of the programmes and courses, seminars and events, discounts and offers, as well as the alumni events, privileges and networking opportunities through various communication channels such as direct-mail, email and mobile phone.
Retargeting/Remarketing and Online Advertising We Use:
We use Google AdWords Remarketing and similar to advertise BonfireMedia.hk across the Internet. Remarketing will display relevant ads tailored to you based on what parts of the BonfireMedia.hk website you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing (and similar) allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
BonfireMedia.hk also uses 3rd party vendor re-marketing tracking cookies, including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (GCN). As always we respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.
The third-party vendors, including Google, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to our website. – Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website. This allows us to make special offers and continue to market our services to those who have shown interest in our service.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter or enter information on our site.
RIGHT OF ACCESS AND CORRECTION
Under the Hong Kong Personal Data (Privacy) Ordinance, individuals have the right to request access to and correction of their personal data. Should you wish to access or correct your personal information held by us, please send your enquiry or request to the Data Protection Officer by post or by email. A reasonable fee may be charged for the processing of certain data access requests.
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:
- Help remember and process the items in the shopping cart.
- Understand and save user's preferences for future visits.
- Keep track of advertisements.
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, It won't affect the user's experience .
If at any time you would like to unsubscribe from receiving future emails, you can
- Follow the instructions at the bottom of each email.
- Email us at enquiry@bonfiremedia.hk
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Process orders and to send information and updates pertaining to orders.
- Send you additional information related to your product and/or service
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
CHANGES TO THIS STATEMENT
The Bonfire Media Data Privacy Policy Statement may be updated from time to time so please check this statement periodically.
Bonfire Media will divulge personal information only if required by law or with your prior consent. However, data may also be used in aggregate form for research and statistical purposes and in such circumstances individual data will not be divulged.