Paid Media Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the search marketing and paid media.

• 4 Interactive Modules.

• Associate Level Certification.

• 8 Hours self-paced learning content.

• FREE DMI Membership included.

• Practical Toolkits and Templates.

Key skills and competencies you will gain

Paid Media  | Productivity Data Analysis and Forecasting  | Problem-Solving

Managing & Improving Campaigns  | Presentation Skills  | Visualizing and Reporting Data  | eCommerce

Module 1 - Search Marketing and eCommerce (1hr 31mins)

Develop your knowledge of PPC by focusing on search marketing and eCommerce.

Knowledge Gain:

Paid vs Organic Search - Striking the Right Balance  Best Alternatives to Google Analytics 5 of the Best eCommerce Platforms A Quick-Start Guide to Google Shopping Marketing on Amazon: A Major Rival for Google?  

Case Study:

eCommerce Webinar: eCommerce and Content Insights with Marijana Kay

Expert Insights:

Savvy Insights into Google Ads

Module 2 - Productivity and Creating Optimized Campaigns (1hr 48mins)

Step further into PPC by learning how to create optimized campaigns. You’ll also look at how to increase your productivity, to help you achieve your goals.

Knowledge Gain:

Increasing Your Productivity at Work | Creating a Paid Search Campaign

Case Study:

• ASOS: Setting the Trend with Innovative Digital Strategies

Toolkits:

• Google Ads Creator Template

• Five Steps to Picking Profitable Keywords

• PPC Campaign Toolkit

Module 3 - Managing and Improving Campaigns (2hr 10mins)

Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.

Knowledge Gain:

Managing a Paid Search Campaign Budget | Optimizing a Paid Search Campaign

Toolkits:

Media Budget Tracker

Expert Insights:

• Optimizing a Paid Search Campaign

• Omnichannel Marketing

Module 4 - Visualizing and Presenting Results2hr 45mins (2hr 45mins)

Learn how to visualize and present the results of your PPC campaigns.

Knowledge Gain:

Reporting on the Success of a Paid Search Campaign | The Best New Analytics Tools for Digital Marketing | Reporting, Visualization, and Presenting DataImproving Your Presentation: Skills

Toolkits:

• Targets and KPIs - Essential Toolkit

• Master your Presentations

• Funnel Conversion Reporting Toolkit

Expert Insights:

• Watch & Learn: Excel Walkthroughs with Cathal Melinn

• Digital Channels