Unlock Your Digital Marketing Potential with Bonfire

Bonfire Media, the first Education Partner of the Digital Marketing Institute in Greater China, offers a Certified Digital Marketing Professional course specifically designed for marketing professionals. Our program, delivered by Hong Kong's leading digital experts, equips you with strategic and practical skills to elevate your marketing career, with a special focus on leveraging AI in digital marketing.

Course Benefits

- Comprehensive Curriculum with AI Integration: Dive into essential digital marketing disciplines, including mobile marketing, social media, email marketing, PPC, SEO, and a dedicated module on AI applications in marketing. Learn how to harness AI tools to optimize campaigns, analyze data, and enhance customer engagement.

- Flexible Learning Options: Choose between online or face-to-face classes to accommodate your schedule and learning style, making it easier to integrate your studies with your professional life.

- Industry-Recognized Certification: Boost your career with a certification that is recognized globally, showcasing your expertise in digital marketing and your proficiency in utilizing AI technologies.

- Hands-On Experience with AI Tools: Engage in practical projects that involve real-world AI applications, allowing you to implement cutting-edge strategies and technologies in your marketing efforts.

- Networking and Collaboration: Connect with fellow marketing professionals and industry leaders, fostering relationships that can lead to new opportunities and collaborations in the evolving digital landscape.

Ready to advance your career?

and become a certified digital marketing professional equipped with the latest AI insights!

 
 
 

 Digital Marketing Course in Hong Kong designed and certified by Digital Marketing Institute. 

Lectures delivered by Hong Kong digital experts.

Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We teach professionals strategic and practical digital marketing best practices to help elevate their business or career to the next level.

 
 

Certified Digital Marketing Professional

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this professional diploma in digital marketing course is perfect for you.

The Certified Digital Marketing Professional course is our cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

Upon completion of your course, you will be eligible to receive an industry-recognised, globally respected certification.

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MODULES

10

DELIVERY

ONLINE/FACE-TO-FACE

DURATION

5 DAYS or 2.5 MONTHS

ASSESSMENT

CERTIFICATION EXAM 3HR

 
 

Upcoming CDMP Courses

What Can Learners Expect from This Program?

Embark on a transformative journey in digital marketing with our comprehensive program designed to equip you with the latest knowledge and skills. Through engaging video presentations, interactive e-learning modules, guided demonstrations, and hands-on activities, you will establish a solid foundation in digital marketing. Additionally, you will enhance your artificial intelligence (AI) literacy by exploring AI tools and best practices for their application across digital channels, empowering your marketing initiatives.

What Will You Learn?

By the end of this program, you will be able to:

  • Understand the Impact of Digital Marketing and AI: Explain how the evolution of digital marketing and AI tools are reshaping the business landscape.

  • Leverage AI in Marketing: Utilize AI-powered social media and content marketing strategies to build brand awareness and foster customer engagement.

  • Drive Traffic with SEO and PPC: Implement SEO, PPC, and display advertising tactics, along with AI tools, to increase website traffic and enhance brand visibility.

  • Execute Email Marketing Campaigns: Design, implement, and monitor effective email marketing campaigns that resonate with your target audience.

  • Optimize Marketing Efforts with Analytics: Use web analytics tools to optimize your marketing strategies and make informed, data-driven decisions.

  • Enhance Professional Skills: Apply professional soft skills that enhance your effectiveness in any digital marketing role.

  • Optimize Web Presence: Improve your web and e-commerce presence using user-centered design principles and insights into the Buyer’s Journey.

  • Develop Comprehensive Strategies: Create, plan, and implement comprehensive digital marketing strategies tailored to specific business goals and target audiences, leveraging AI tools.

Program Outline

The program comprises ten modules, each providing in-depth coverage of essential disciplines required for best practice digital marketing:

  1. Digital Marketing in the Era of AI

  2. Content Marketing

  3. Social Media Marketing

  4. SEO (Search Engine Optimization)

  5. Paid Search (PPC) and Display Advertising

  6. Email Marketing and Automation

  7. Professional Soft Skills for Digital Marketers

  8. Web Optimization, eCommerce, and Social Commerce

  9. Analytics with Google Analytics 4 (GA4)

  10. Digital Marketing Strategy


Online with Weekly Live Tutorial Online with Weekly Live Tutorial
Online with Weekly Live Tutorial
HK$17,695.00

Ready to elevate your digital marketing expertise?

 
 

and unlock the potential of digital marketing in the age of AI!

 
 

Exclusive Offers

We’re excited to announce a special promotion for our upcoming course! Enroll before February 15, 2025, and receive a $1,000 voucher towards your tuition fees. This is a limited-time offer designed to help you kickstart your learning journey at an unbeatable price!

Why Enroll Early?

  • Take advantage of our early bird discount and reduce your overall course cost.

  • Ensure your place in the course before it fills up.

  • Early enrollees will receive exclusive access to pre-course materials and resources to get you started. (?)

Don’t miss out on this fantastic opportunity!

and invest in your future at a discounted rate.

 
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“The CDMP certification course has been a game changer for my career, and one thing leads to another, it brought me to Facebook.”

Frankie Luk, Creative Strategist, Facebook

Testimonials
Jasmine Lee

I want to thank Patrick and his team for the course and their sharing of their valuable work experience and knowledge.

Prof. Kara Chan, Department of Communication Studies, HKBU

The contents were well organised, relevant and practical. The contents were well organised, relevant and practical. Course instructors were competent and professional! Course instructors were competent and professional!I learned a lot from this week-long intensive course. There are many takeaways, including design for our upcoming web page, change contents for existing web page to increase organic search, and using GA to inform strategy.

Chung Hang Tsang

👍🏻👍🏻👍🏻

Laurie Chan

The course was one of the most valuable learnings I had in my 15 years of marketing career! I like that there was a good balance of strategic and practical aspects of digital marketing discipline. The trainers being digital marketing practitioners themselves was great as I wish to learn from experiences than textbook knowledge.

Kathena Ho, SEP/18

This was my precious learning experience with a group of digital marketing-holic who came from different backgrounds. I got the full picture what digital marketing all about from theories, strategies and case studies. The lecturers were excellent who showed their passion towards the industry.

Vicky Wong

This is a valuable, enjoyable and interactive course with supportive and knowledgeable instructors. It enabled me to expand my career by becoming a Digital Marketer. I have no hesitation in recommending it!

Derrick Liang

I took the part-time format of this course back in February 2018. This course is great for anyone looking to use digital tools to market their business. The course is unique in that every class has a different lecturer that is a specialist in their field. For the price, and convenience to my schedule, I would recommend Bonfire for anyone looking to learn digital marketing.

Fung Chi Mei, Marketing Officer, MAY/18

The course has changed our mindset towards the word of "Digital Marketing" itself. And it guides us from the past, present and even the future! Whatever your career field and position are, this is the must-have knowledge nowadays!

Katherine Wong, Retail Marketing Manager, APR/18

The course is very good for beginners who want to get the fundamental knowledge in digital marketing.

Rusty Chiu, Wholesale Sales Executive, FEB/18

Extremely helpful ! Perfect course for anyone who is looking to know more about digital marketing !

Kristeen Romero, Content Creator, AUG/16

Bonfire’s course in digital marketing was a great experience that provided me with insights into the digital marketing environment as a whole. Although I’ve been creating content online for almost a decade, I learned many new things throughout the classes.

For the price, I would recommend it since this is much more affordable than similar quality digital marketing programs in the city.

Daniel Chan, Marketing, SEP/15

We all may know something about digital. But, do we have the right concept, understanding and know-how. I took the course of “Professional Diploma in Digital Marketing”. It has enriched my concept, understanding and know-how of digital marketing in a structural, academic yet practical way.

Sally Jones, FMCG, AUG/15

The professional diploma in Digital Marketing is an excellent course that has both theory and practical hands-on elements for non IT marketing and business people. As a marketing professional I feel confident that I can now apply better digital strategies, and also understand the best tools to use to maximise my digital marketing campaigns.

Frankie Luk, Advertising, AUG/15

I strongly recommend those who are working in advertising to take this course. If we still want to stay at the forefront of the market, we must comprehend the market trend.

Gladys Chin, F&B, AUG/15

It covers knowledge that a Marketer should know! Now I’m more confident on doing digital marketing.

Ana Bartolome, Manufacturing, AUG/15

You can google almost anything, but this course will teach you how to be googleable.

Cherry Ma, Marketing, JUN/15

I now feel much more prepared to work with digital agencies and believe I can have better judgment on what agencies proposed. I have already recommended this course to some of my friends who works in the marketing field!

Amanda Chang, Security, JUN/15

The choice of venue is very spacious, cosy and the class format is very free style which encouraged a lot of interactions and open discussions! I must say it is one of the “must do” course if you need to know more on digital marketing, whether it’s for personal interest or work related!

 

Prefer Convenience?
Explore Our Online Digital Marketing Classes!

 

Struggling to find time for in-person classes? Our flexible online courses let you study anytime, anywhere—perfect for busy professionals and anyone seeking convenience.

 

Why Choose Us?

  • Flexible Learning: Fit your studies into your schedule.

  • Expert-Led Curriculum: Learn from industry leaders like Google and Facebook.

  • Recognized Certification: Gain skills that employers respect.

  • Practical Skills: Apply what you learn immediately.

Don’t let a busy life hold you back.

and start your journey to becoming a digital marketing expert today!

 
 

Unlock Your Team's Potential with Our Corporate Digital Training

Transform your workforce and drive success with our tailored corporate training programs! By investing in digital skills, your team will gain the expertise to enhance productivity, improve collaboration, and stay ahead of industry trends.

Experience hands-on learning from industry experts, boost employee confidence, and foster innovation within your organization.

Don’t miss the opportunity to elevate your business.

Transform Your Business with Tailored Corporate Digital Training

Empower Your Team for Digital Success

In today’s rapidly evolving digital landscape, successful transformation begins at the leadership level. At Bonfire Media, we believe effective corporate training should be management-friendly, equipping leaders to guide their teams through the digital transformation journey, especially with the integration of AI.

Why Choose Bonfire Media for Corporate Digital Training?

  • Customized Workshops
    We identify gaps between your business goals and internal capabilities, creating tailored workshops that enhance your digital infrastructure and align with your unique objectives, including AI integration.

  • Expert Trainers:
    As the first Education Partner of the Digital Marketing Institute in Greater China, our certified trainers bring a wealth of knowledge and experience. With over 400 professionals trained in face-to-face settings, you can trust that your team is learning from the best.

  • Seasoned Practitioners
    Our trainers are not just educators; they are active digital marketing practitioners. This ensures that the training content is practical, relevant, and up-to-date, providing your team with insights they can apply immediately.

  • Instilling Digital Mindsets
    We focus on instilling a digital mindset across your cross-functional teams, empowering them to embrace change and drive innovation within your organization.

What Our Clients Say

“We hired Bonfire to design and deliver digital marketing trainings to cross-functional teams regionally, in order to distill and align on best practices throughout the group. Patrick is a very experienced trainer, his skills make it very easy for everyone to understand all digital concepts, and the practical advices he derives from his own experience as a digital marketing practitioner are a great plus to his courses. The team was able to take away all key messages and instantly start applying what they have learned in their daily activities. All in all, everyone found Patrick's training both very enjoyable (because of his style and personality) and educational.”

Alex Misseri, Head of Digital Transformation, Bluebell Group, July/2018

Don’t just take our word for it! Hear from our satisfied clients who have successfully transformed their digital marketing capabilities through our training programs.

Ready to Get Started?

to learn more about our customized corporate digital training solutions.
Let’s work together to elevate your team and achieve your digital transformation goals!

 
 

Need a Helping Hand to Execute Your Marketing Strategy?

After reviewing our course details, do you still feel overwhelmed by the thought of implementing your digital marketing strategies? You're not alone! Many business owners find that while learning is valuable, executing those strategies can be a daunting task.

At 3 Screens Strategic Advisors, we specialize in turning knowledge into action. Our expert team is ready to take the reins, ensuring your digital marketing efforts are not only effective but also aligned with your business goals.

Don’t let time or resources hold you back — partner with us to bring your vision to life.

 
 

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