DMI PRO Certified Digital Marketing Professional
Hong Kong’s exclusive Gold Education Partner of the Digital Marketing Institute since 2014
Master Practical & AI-Powered Digital Skills
Why This Course
The DMI Pro is developed by the Digital Marketing Institute (DMI), the global authority in digital marketing certification. With 330,000+ members in 100+ countries and content co-created with Google, Meta, IBM, and HubSpot, DMI sets the international standard.
10 modules covering AI, content, SEO, social, PPC, email, analytics, eCommerce, strategy
28 hours self-paced learning with 24 weeks of access
Globally recognized exam that proves your skills
Live tutorials with local experts who know your market
“93% of graduates report positive career impact, 74% received a pay rise, 73% earned a promotion within 12 months”
This certification is ideal for:
Senior executives managing digital teams
Entrepreneurs growing online businesses
Marketing professionals updating skills
Career changers moving into digital
Job seekers and graduates seeking an edge
Who It’s For
“You will learn the strategic role of each digital channel and the nuts & bolts behind it, so you know exactly how to resource it confidently.”
The AI Edge
The newest version (DMI Pro 11) integrates AI into every module:
ChatGPT for content, social, SEO
Google Ads AI: Smart Bidding & Performance Max
GA4 + AI for customer journey mapping & decision-making
AI research for competitors, industry & customers
What You Will Learn
AI-Powered Expertise – Master competitor analysis, campaign execution, and performance measurement while harnessing AI tools for efficiency and impact.
Strategize for Success – Plan and execute comprehensive, AI-enhanced digital marketing strategies tailored to business goals and audiences.
Build Brand Awareness & Engagement – Use AI-driven social media and content marketing strategies to attract and engage customers.
Drive Traffic & Visibility – Implement SEO, PPC, and display advertising with AI to increase reach and visibility.
Craft Effective Email Campaigns – Design, execute, and monitor email marketing initiatives that deliver measurable results.
Optimize with Data-Driven Decisions – Harness analytics and GA4 insights to refine campaigns and make smarter business decisions.
Enhance Professional Effectiveness – Develop soft skills like agile thinking, project management, communication, and persuasion to excel in dynamic roles.
Elevate Web & eCommerce Experiences – Optimize websites, digital touchpoints, and social commerce using user-centered design and the Buyer’s Journey
Why Bonfire Media?
Bonfire Media has been Hong Kong’s exclusive DMI provider since 2014, and is a Gold Education Partner. We’ve trained professionals across telecom, finance, retail, luxury, and more.
10+ years’ experience with DMI Pro
Expert trainers who are active consultants
High pass rates & satisfaction locally
Local market relevance + global standards
Program Outline
MODULES
10
DURATION
28 Hours (over 24 wks)
FORMAT
Self-paced Online (via LMS)
TUTORIAL
LIVE Online (via Zoom)
ASSESSMENT
3Hrs Certification Exam
The program comprises ten modules, each providing in-depth coverage of essential disciplines required for best practice digital marketing:
Digital Marketing in the Era of AI
Content Marketing
Social Media Marketing
SEO (Search Engine Optimization)
Paid Search (PPC) and Display Advertising
Email Marketing and Automation
Professional Soft Skills for Digital Marketers
Web Optimization, eCommerce, and Social Commerce
Analytics with Google Analytics 4 (GA4)
Digital Marketing Strategy
Alumni Voices
Frankie Luk, Creative Strategist, Meta
“The CDMP certification course has been a game changer for my career, and one thing leads to another, it brought me to Facebook.”
Strategic Digital Marketing Since 2009
Our sister company, 3 Screens Strategic Advisors Limited, partners with leading brands in Hong Kong to deliver strategy-first digital consulting - from eCommerce to full-funnel marketing.
Contact 3 Screens to discuss your digital strategy.